Wednesday, May 6, 2009

A NEW SEASON IN AMBANK

At this moment, our country are having a strange season, sometimes it rain, sometimes it is very hot, and sometimes just a drip fall onto the soil and gone within second.
This is what we call changes in the weather.
At Ambank, there are some changes happen within the organization. Branches getting smaller, staff relocated, some even got MSS, jobs become variable, sales become more prioritized than services and many more. I am also relocated to .........

I wonder, Mr Brad, why must we downsize the branch if we want to achieve more sales, shouldn't we instead of downsizing the branch by reducing staff and relocate them to other places, we reorganize the staff, educate them more about products, more training to let the staff comprehend all the products in order for them to make others comprehend it also?

Everybody can make sales, but can the bank manage the customers?. Haven't you heard that most sales are make, failed to achieve the target because customers felt that they are only profit making object rather than individuals that must be given good service. Example, one of the customers that I met said that he applied a housing loan from Ambank, only to be neglected for many month. He the applied loans from other bank and got approval within a weeks. Only then, one of our wonderful staff call the customer to attend him regarding the loan application. When the customers mentioned that he already had his loan approved from other bank, our staff have the nerve asking the customers to send the approval letter, without apologizing for the delays processing his application, mentioned that he would send the approval to be review by the bank committee and requested that the customer to cancel his loan with other bank. If you, in the customer shoes, would you dare to do as what our wonderful staff asked the customer to do?.

This is what our new AmBank produce a product that would surely work. A stupid staff with a stupid behavior. Who is the customers you might asked?. He is one of my very good friend, and now become further just because this incident. I have promised him that AmBank would give him a good services, based on the products introduced by the bank recognized and some even got awards. My friend believe in me and took my advice, since I have been with the bank so many years. But, thank you AmBank for you have make me lose my best friends. Don't bother to look for the stupid staff, nobody would admit their mistakes, as what the new AmBank taught them to do. Do not think that the traditional way of banking is bad for business as some bank proves that the traditional way of banking can be mix with technologies so that services and product could be sold efficiently and create more profit in the long run.

Service with a smile a far more different than giving a service with a smile. Service with a smile only create only one person smiling, but giving a service with a smile would generate more people smiling with satisfaction.

A new season may have create some changes, but don't change drastically, always think that some changes might not suitable with us, maintain the old ways and at the same time make it suitable with the new ways.

Just remember, cars can be sold anytime, any amount; but without people to service it, nobody would buy it anymore.

Do you dare to the the risk..foolishly?